Yum Pulse Swimbait 4" 8/Pack Tinfoil

The Pulse's nine ribs are the key to creating the Pulse’s rolling action, and are angled in such a way that they also cause downward pressure, preventing the Pulse from rising too much in the...

Yum Pulse Swimbait 4" 8/Pack Watermelon Red

The Pulse's nine ribs are the key to creating the Pulse’s rolling action, and are angled in such a way that they also cause downward pressure, preventing the Pulse from rising too much in the...

Yum Tip Toad 4"

Yum Tip Toad 4" Designed to dominate the buzz frog market, the Yum Tip Toad combines several key features to give anglers the ultimate blend of performance and all out attraction...

YUM YUMbrella Money Head Jig 3/16 oz. 5-Pack

YUMbrella Money Head Jigs are specifically designed for use with multi-lure rigs like the YUMbrella.

YUMbrella Flash Mob Ultra Light Wire Multi-Bait Rig

More flash equals more fish. The YUMbrella Flash Mob 3-wire multi-bait rig has all of the features that made the YUMbrella the leader in the category - super tough stainless steel, heat treated wire,...