Strike King Rage Swimmer 3.25" 8/Pack

Delivering advanced versatility and a wide-reaching attraction, the Strike King Rage Swimmer provides anglers with universal appeal that can be utilized with a wide-range of tactics. Poured with an innovative rib design, the Strike King Rage...

Yum Pulse Swimbait 3" 8/Pack Tinfoil

The Pulse's nine ribs are the key to creating the Pulse’s rolling action, and are angled in such a way that they also cause downward pressure, preventing the Pulse from rising too much in the water column on the retrieve. Delivering the durability...

Yum Pulse Swimbait 4" 8/Pack Arkansas Shiner

The Pulse's nine ribs are the key to creating the Pulse’s rolling action, and are angled in such a way that they also cause downward pressure, preventing the Pulse from rising too much in the water column on the retrieve. Delivering the durability...

Yum Pulse Swimbait 4" 8/Pack AYU

The Pulse's nine ribs are the key to creating the Pulse’s rolling action, and are angled in such a way that they also cause downward pressure, preventing the Pulse from rising too much in the water column on the retrieve. Delivering the durability...

Yum Pulse Swimbait 4" 8/Pack Blue Pearl

The Pulse's nine ribs are the key to creating the Pulse’s rolling action, and are angled in such a way that they also cause downward pressure, preventing the Pulse from rising too much in the water column on the retrieve. Delivering the durability...

Yum Pulse Swimbait 4" 8/Pack Grey Flake Shad

The Pulse's nine ribs are the key to creating the Pulse’s rolling action, and are angled in such a way that they also cause downward pressure, preventing the Pulse from rising too much in the water column on the retrieve. Delivering the durability...

Yum Pulse Swimbait 4" 8/Pack Pearl White

The Pulse's nine ribs are the key to creating the Pulse’s rolling action, and are angled in such a way that they also cause downward pressure, preventing the Pulse from rising too much in the water column on the retrieve. Delivering the durability...

Yum Pulse Swimbait 4" 8/Pack Sinful Shad

The Pulse's nine ribs are the key to creating the Pulse’s rolling action, and are angled in such a way that they also cause downward pressure, preventing the Pulse from rising too much in the water column on the retrieve. Delivering the durability...

Yum Pulse Swimbait 4" 8/Pack Tennessee Shad

The Pulse's nine ribs are the key to creating the Pulse’s rolling action, and are angled in such a way that they also cause downward pressure, preventing the Pulse from rising too much in the water column on the retrieve. Delivering the durability...

Yum Pulse Swimbait 4" 8/Pack Tinfoil

The Pulse's nine ribs are the key to creating the Pulse’s rolling action, and are angled in such a way that they also cause downward pressure, preventing the Pulse from rising too much in the water column on the retrieve. Delivering the durability...

Yum Pulse Swimbait 4" 8/Pack Watermelon Red

The Pulse's nine ribs are the key to creating the Pulse’s rolling action, and are angled in such a way that they also cause downward pressure, preventing the Pulse from rising too much in the water column on the retrieve. Delivering the durability...

YUMbrella Flash Mob Ultra Light Wire Multi-Bait Rig

More flash equals more fish. The YUMbrella Flash Mob 3-wire multi-bait rig has all of the features that made the YUMbrella the leader in the category - super tough stainless steel, heat treated wire, strong snaps and swivels and one of the toughest wire...